Sephora Increases the Number of Black-owned Beauty Brands

Updated: Jan 29

Following previous complaints and negative criticism from black employees, Sephora has worked on its inclusion and diversity initiative. The company has put forward its racial bias study by announcing it would increase the number of black-owned products across its retail stores.

Sephora has broken barriers in the beauty industry since it’s the first retailer to make such a move.

As a result of discriminatory treatment, thirty-seven percent of employees in the retailer had contemplated terminating their contract.

According to a previous study, minority and Black shoppers opted for online shopping because of unfair treatment.

At least thirty two percent of BIPOC shoppers claimed they felt judged because of skin color or ethnicity compared to nine percent of white buyers.

Black-owned beauty brands at Sephora:

Fenty Beauty

Fenty Beauty Gloss Bomb Universal Lip Luminizer and Fenty Beauty By Rihanna Killawatt Freestyle Highlighter.

Shani Darden Skin Care

Shani Darden Skin Care Weightless Oil-Free Moisturizer and Shani Darden Skin Care Cleansing Serum.

KNC Beauty

KNC Beauty All Natural and Collagen Infused Lip Mask. From this brand, you’ll also get KNC Beauty All Natural Retinol Infused Eye Mask.


GOLDE Matcha Turmeric Superfood Latte Blend and GOLDE Original Turmeric Superfood Latte Blend.

Adwoa Beauty

Adwoa Beauty Baomint Leave In Conditioning Styler and Adwoa Beauty Baomint Moisturizing Shampoo.


Briogeo Don’t Despair, Repair! Strengthening Treatment Hair Oil and Briogeo Don’t Despair Repair! Deep Conditioning Hair Mask.

Pat McGrath Labs

Pat McGrath Labs Sublime Perfection Foundation and Pat McGrath Labs MatteTrance Lipstick.

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